Law firms put their best foot forward to attract new clients and maintain their reputations.
However, sometimes it’s hard to think like a potential client. Westfair Communications Online recently published an article directed toward businesses looking to hire a law firm for complex legal transactions. Check out their list of criteria for choosing the best firm: http://westfaironline.com/70038/column-top-7-considerations-when-choosing-a-law-firm/.
This is a great resource for firms. It’s important to know what potential clients are looking for in a firm, and with this information, you can better market your skills, experience and reputation!
According to this list, many businesses want a firm that provides a “one-stop-shop” of legal knowledge and services so they can avoid having to hire multiple lawyers for each specific need. They also value depth and continuity when communicating with firms.